Against the metaphorical backdrop of the city of BridgeTown, which straddles the winding BridgeTown River, participants are introduced to–and immediately apply–work process redesign principles and tools.
Teams of participants are assigned roles within competing bridge-building companies, and are tasked with improving their processes in order to achieve incredibly challenging and transformational results including:
Four project teams each build one of four required bridges and are given an opportunity to improve their bridge across three complete cycles, including receiving feedback from the customer. Each building project brings with it higher customer expectations as well as higher industry standards.
Teams must improve their processes and their results in order to achieve success within this competitive environment. Each ‘round’ is followed by the introduction of real-time process improvement tools and exercises that can be applied immediately to the fictional bridge-building company. These rounds provide a rich opportunity to learn by doing and to practice using the same tools they will use on their real-world project improvement projects.
The program culminates with a spirited competition in which one team’s bridge and bridge-building process is declared the winner.
Individuals complete the program equipped and inspired to contribute to improving processes and their company’s results. The leaders and their teams complete the program with a plan to use the tools within their work areas. Some clients support the program with our team of redesign/process improvement facilitators. Together we design a follow-up program for supporting measurable process improvements and monitoring and reporting on the teams’ results.
“The skills, knowledge, and teamwork generated by BridgeTown had instant and long-term transference to GlaxoSmithKline’s business processes. Employees were enthused and prepared to initiate and work on process improvement projects.”