The Maxx is a deep-drill business simulation where participants see their own leadership behaviors in action. They gain a deepened understanding and appreciation for the impact of their decisions and behavior.
This course is a must for all leaders, an exhilarating, emotional rollercoaster ride that will stay with me for the balance of my working career and personal life.Claudio Rocchi, Community Banking Manager, Bank of Montreal
Participants step into leadership roles within a struggling, Disneyesque organization composed of theme parks, retail outlets, and online shopping channels. Participants, together with their colleagues, face daunting challenges, including:
Maxx leadership teams navigate their company through three tumultuous simulated years, as they vie to win against their competition by generating the highest share price (incorporating net income, return on equity, sustainability).
Maxx leadership teams are swept into the Maxx story as their facilitator provides them with an animated, engaging briefing. Teams must then plan their initial strategy, prepare for and then run their company for the upcoming ‘year’ (one hour of action). This first program component ends with a debrief which explores the parallels to participants’ own organizational lives (attempting to be successful within an environment of information overload, urgent deadlines, tough decisions and crises).
The Maxx concludes with all competing teams having made remarkable improvements in their results. The final debrief and program close set the stage for participants to identify, explore and plan the application and transfer of key personal leadership insights, related to real life organizational themes embedded within the program design, including: