The Art & Power of Storytelling

Better ideas don’t win out, better stories and storytellers do. Stories are powerful and the ability to tell your story has never been more important to your career and to the results of your organization.

Why was Solomon recognized as the wisest man in the world? Because he knew more stories (proverbs) than anyone else. Scratch the surface in a typical boardroom and we're all just cavemen with briefcases, hungry for a wise person to tell us stories.
Alan Kay, Vice President, Walt Disney

People don’t buy planes, or cars or trains; they buy their stories, and the promise of what that story holds. Better ideas don’t win out, better stories and storytellers do. This is as true in your neighborhood, as it is in the church and in the office. Stories are powerful and the ability to tell your story has never been more important to your career, to your ideas and to the results your organization hopes to achieve. You have the ability to become a powerful communicator of ideas through understanding the principles and practices of story creating and telling.

Stories are much more compelling than information. Stories differ from information in that they have a start and a finish; they talk about events, not conditions; they imply a deep relationship among the events. Stories are about particular humans and stories are told in a human voice. As markets once again become conversations, marketers need to excel at telling compelling stories.

Our workshop will lead you through each stage of the process - Understanding Story, Understanding Yourself, Understanding Your Audience, Story Creation and Enjoying Your Story – and provide you with practical tools to create a powerful story out of your experience.

Duration of the Program:

One Half Day

Participant Numbers:

The recommended minimum number is 10. There is no maximum.